I first strapped on skis at the age of 3, guided by my father, a ski instructor, who instilled in me his deep passion for the sport. As I grew, skiing became my world, and I competed until I was 17, when injuries brought my competitive career to an end.

Despite this, I never considered stepping away from the mountains. At 19, I chose to become a ski instructor, dedicating myself to sharing and living this passion. In parallel, I graduated in Automation Engineering from the Polytechnic University of Milan and worked as a programmer in the electronic and industrial automation fields.

Alongside my professional journey, I developed a strong passion for photography, editing, and video production, which led me to start creating content on social media in 2022. Today, I’m a content creator, producing shoots for brands, ski resorts, and related structures. From Instagram to TikTok, I’ve built an engaged community and become one of Atomic’s main Brand Ambassadors, collaborating with other brands along the way.

As my journey evolved, I felt a desire to not only share my love for skiing but also my unique technical approach. That’s why I created JB TRAININGS, high-level courses designed for skiers who want to improve their technique and embrace a skiing style in line with my vision.

Sports are deeply woven into who I am. Beyond skiing, I’m passionate about cycling and everything that allows me to fully immerse myself in mountain life, constantly in search of new challenges.